Russell Westbrook Named NBA LIVE 16 Cover Athlete

NBALive16Cover

Today Electronic Arts Inc. revealed Russell Westbrook as the cover athlete for NBA LIVE 16. Westbrook, the Oklahoma City Thunder point guard, is a decorated NBA star and one of the most versatile and explosive players in the league, demonstrated by his 11 triple-doubles this season, seven more than the next closest player. Westbrook is a four-time All-Star, and was named the 2015 All-Star Game MVP. He was also the NBA Scoring Champion after the 2014 season, and has won two gold medals as part of the US National Team, once during the 2010 FIBA World Championship and again in the 2012 Olympics.

“Russell Westbrook is a player who can do it all, and we can’t imagine a better fit for the cover of NBA LIVE 16,” said EA SPORTS VP of Marketing Anthony Stevenson. “NBA LIVE 16 is all about self-expression, and who better embodies that than Westbrook, both on and off the court? Russell plays every game like he has something to prove. Our team is building NBA LIVE the exact same way, so we’re thrilled to have him as an ambassador for our game.”

EA SPORTS will announce the first gameplay details of NBA LIVE 16 next week at E3, and fans are encouraged to tune into the official EA press briefing on Monday, June 15 at 1:00pm PT for live announcements regarding this year’s game. Show attendees will also be able to stop by the EA booth to get their hands on NBA LIVE 16 for themselves for the very first time.

NBA LIVE 16 is developed in Orlando, Florida by EA Tiburon and will be available for Xbox One, the all-in-one games and entertainment system from Microsoft, and PlayStation®4 computer entertainment system, and will be available for $59.99. To learn more about NBA LIVE 16, visit https://www.easports.com/nba-live.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through videogames, includingMadden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR®golf, SSX™ and EA SPORTS UFC®.

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